![]() ![]() Just since the lows, Meta has again launched another AR/VR device, while Apple still promotes officially releasing a product sometime next year. The device has been a major failure, but the social media company continues to execute on the product path unlike Apple. Meta has rallied more than $190 off the lows back in just last October when the Meta Quest Pro was released. ![]() In fact, the Financial Times has Meta working with AR firm Magic Leap on a licensing deal to bring AR glasses to market utilizing their waveguide technology. The company has huge plans following the Quest 4 next year with an expected third-generation smart glasses related device in 2025 followed by AR glasses in 2027. In addition, Apple has failed to provide any path on future devices, probably due to the lack of being able to release the first AR/VR device with likely seven-plus months before one still hits the market.Īpple likely won't have another device out in 2024 leaving Meta with the only real roadmap. While the Vision Pro is an impressive device, consumers aren't likely to fork over $3,000 more in order to pay for impressive technology like EyeSight. 27 at the Meta Connect event in order to hit the holiday shopping season. ![]() Also, Apple doesn't even have a release date yet other than early 2024 while the Quest 3 should be launched on Sept. The Vision Pro from Apple isn't really comparable due to the $3,499 price point, allowing the tech giant to include far more costly technology. In addition, the Quest 3 is noticeably slimmer and starts at only $499 for the 128 GB model. The reviews for the Quest 3 appear rather solid, with the device offering far better video pass-through technology and the speed of navigating the device improved substantially compared to the Quest 2. The market already knew the device would be released by October, but the company apparently wanted to jump in front of the MR device released by Apple on June 5. In early June, Meta had a surprise launch event for the Quest 3 VR headset. My investment thesis remains bullish on the stock, even after the massive run over the last year. The Quest 3 launch continues to offer a promising product to lead the mixed reality landscape, especially after Apple ( AAPL ) launched a $3,500 device. After a massive rally, Meta Platforms ( NASDAQ: META) shareholders have made the easy money now. ![]()
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